PEMBANGUNAN DIGITALISASI INDUSTRI PEMASARAN

Abstract

This study aims to determine the marketing of Islamic bank products by digitalization. This study uses secondary data from journals, magazines, the internet. This study uses the development of a conceptual model, by conducting a literature review from various sources, and trying to present an idea about a theory that is in accordance with the concept of sharia. The results of the study say that the use of digitalization in banking products provides effectiveness, efficiency and transparency. So that Bank Indonesia created the Brancless Banking program to expand the range of banking services.